Privacy Policy

Effective Date: March 3, 2026

Insurance Lead Company ("we," "us," or "our") is committed to protecting the privacy of our business partners, prospective clients, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or engage with our services.

This Privacy Policy applies to our B2B business website and services. It does not apply to consumer-facing lead generation funnels or applications.

1. Information We Collect

We may collect the following types of information from business users and visitors:

• Contact Information: Name, email address, phone number, and company name
• Business Information: Company details, job title, and professional credentials
• Billing Information: Payment details, billing address, and transaction history
• Communication Data: Records of your correspondence with us, including emails, phone calls, and messages
• Technical Data: IP address, browser type, device information, and website usage data
• Marketing Preferences: Your communication preferences and interests

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Responding to inquiries and providing customer support
• Processing payments and managing billing
• Delivering final expense insurance leads to licensed professionals
• Communicating about our services, updates, and promotional offers
• Improving our website, services, and customer experience
• Complying with legal obligations and enforcing our terms
• Analyzing website traffic and user behavior
• Preventing fraud and ensuring platform security

3. Technology and Tools We Use

To operate our business and deliver our services, we utilize various software platforms and tools:

• CRM Platform: GoHighLevel for customer relationship management and communication
• Payment Processing: Stripe and other payment processors for secure transactions
• Advertising Platforms: Meta (Facebook), Google Ads, and other advertising networks
• Analytics Tools: Google Analytics and similar services to understand website usage
• Email and SMS Services: For business communications and service updates
• Cloud Services: For data storage and business operations

These third-party services may have access to your information as necessary to perform their functions on our behalf. They are bound by confidentiality obligations and are not permitted to use your information for other purposes.

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party vendors who assist in operating our business (payment processors, CRM platforms, analytics providers)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Protection of Rights: To protect our legal rights, prevent fraud, or ensure platform security
• With Your Consent: When you explicitly authorize us to share your information

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Analyze website traffic and user behavior
• Deliver targeted advertising and measure campaign effectiveness
• Improve website functionality and user experience

You can control cookie preferences through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

6. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure data encryption during transmission and storage
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Payment Processing

All payment transactions are processed securely through third-party payment processors such as Stripe. We do not store complete credit card information on our servers. Payment processors are PCI-DSS compliant and maintain high standards of data security.

8. Email and SMS Communications

We may send you business-related communications via email or SMS, including:

• Transactional messages related to your account or services
• Service updates and important notices
• Marketing communications about our services (with your consent)

You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly. Please note that you cannot opt out of essential transactional or service-related communications.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information, subject to legal requirements
• Restriction: Request restriction of processing in certain circumstances
• Portability: Request a copy of your data in a structured, machine-readable format
• Objection: Object to processing of your information for certain purposes

To exercise any of these rights, please contact us using the information provided below.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

11. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our services are intended for business professionals and licensed insurance agents. We do not knowingly collect information from individuals under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Effective Date" at the top of this page. We encourage you to review this Privacy Policy periodically.

For material changes, we will provide additional notice through email or a prominent notice on our website.

14. Compliance with Laws

We comply with applicable data protection laws and regulations, including but not limited to:

• General Data Protection Regulation (GDPR) for EU residents
• California Consumer Privacy Act (CCPA) for California residents
• Telephone Consumer Protection Act (TCPA)
• CAN-SPAM Act
• State insurance regulations and licensing requirements